Make is the automation platform that handles what Zapier can’t. Here are 10 workflows you can build today to eliminate hours of manual work every week.
- Free plan covers 1,000 operations/month — enough to automate most tasks
- Visual drag-and-drop builder is more intuitive than Zapier or n8n
- Connects 1,500+ apps including Shopify, Gmail, Slack, Airtable, and more
- Scenarios run automatically on schedules or triggers you define
- Advanced logic, filters, and iterators handle complex multi-step workflows
Most business owners are doing the same tasks over and over: copying data between tools, posting content to multiple platforms, following up with leads, sending reports. These tasks aren’t hard — they’re just relentless. And every hour spent on them is an hour not spent on growth.
Make (formerly Integromat) exists to eliminate that repetition. Unlike simpler tools that only connect A to B, Make handles complex logic: branching paths, data transformation, error handling, loops, and multi-step workflows that span dozens of apps simultaneously.
Here are 10 automation scenarios you can build right now — no coding required.
1. Auto-Post New Blog Content to All Social Media Platforms
What it does: Every time you publish a new WordPress post, Make automatically creates a tailored post for LinkedIn, Twitter/X, Instagram, and Facebook — formatted appropriately for each platform.
How to build it:
- Trigger: WordPress “Watch Posts” module (fires when a new post is published)
- Add a Router module — one branch per social platform
- Each branch: format the text, add relevant hashtags, attach the featured image
- Final step: Post via LinkedIn, Buffer, or direct social APIs
Time saved: 30–60 minutes per article published. If you publish 3x per week, that’s 2+ hours saved weekly.
2. Lead Notification System with CRM Auto-Update
What it does: When a new form submission comes in (from Typeform, Gravity Forms, or your contact page), Make simultaneously sends you a Slack notification with full context, creates a contact in your CRM, and sends the lead a personalized confirmation email.
How to build it:
- Trigger: Webhooks module — point your form’s webhook here
- Branch 1: Parse form data and send a formatted Slack or email alert
- Branch 2: Create/update a contact in HubSpot, Pipedrive, or Airtable
- Branch 3: Send a personalized confirmation email via Gmail or Kit
Time saved: Eliminates manual lead logging. More importantly, response time drops from hours to seconds — critical for conversion rates.
3. E-Commerce Order to Fulfillment to Follow-Up
What it does: When a Shopify order is placed, Make triggers a fulfillment notification to your supplier (or 3PL), updates your inventory spreadsheet, and schedules a post-purchase follow-up email for 3 days later asking for a review.
How to build it:
- Trigger: Shopify “Watch Orders” module
- Branch 1: Send fulfillment details to supplier via email or Airtable
- Branch 2: Update Google Sheets inventory tracker
- Branch 3: Schedule delayed email in Kit/ConvertKit for the review ask
Time saved: Eliminates manual order processing. Scales to hundreds of daily orders without adding staff.
4. Automated Weekly Business Report
What it does: Every Monday morning at 8am, Make pulls data from your key sources (Shopify revenue, Google Analytics traffic, Kit subscriber count, ad spend) and compiles it into a formatted email report delivered to your inbox.
How to build it:
- Trigger: Make’s built-in Scheduler module (set to Monday 8am)
- Parallel data pulls: Shopify API, Google Analytics API, Kit API
- Aggregator module: combine all data into a single data structure
- Format and send via Gmail with a table of key metrics
Time saved: Replaces 45 minutes of manual data collection. More importantly, ensures you actually review KPIs weekly instead of “when I remember.”
5. Content Repurposing Pipeline
What it does: When you publish a YouTube video, Make automatically: extracts the transcript via a transcription API, generates a blog post draft using OpenAI, creates a Twitter/X thread from the key points, and saves everything to Notion for review.
How to build it:
- Trigger: YouTube “Watch Videos” module (fires when you publish)
- HTTP module: send video URL to a transcription service (AssemblyAI or Whisper)
- OpenAI module: “Convert this transcript into a 1,000-word blog post in my brand voice”
- OpenAI module: “Extract 5 key insights as a Twitter thread”
- Notion module: save all outputs to a content database for review
Time saved: Content repurposing typically takes 2–3 hours per video. This scenario reduces it to 10 minutes of editing.
6. Customer Support Ticket Router
What it does: Incoming support emails are analyzed by OpenAI to determine category (billing, technical, refund, general), then routed to the appropriate team member with relevant context pre-populated — no manual triage required.
How to build it:
- Trigger: Gmail “Watch Emails” module (filtered to support address)
- OpenAI module: categorize the email and extract key details
- Router module: branch by category
- Each branch: forward to correct team member with AI-generated summary
Time saved: Eliminates daily triage time. Critical for solo operators handling support solo — you see pre-sorted, pre-summarized tickets, not a chaotic inbox.
7. Affiliate Commission Tracker
What it does: Aggregates commission data from multiple affiliate programs (Amazon Associates, ShareASale, Impact, etc.) into a single Google Sheets dashboard with daily updates, showing total earnings, top-performing products, and month-to-date progress.
How to build it:
- Trigger: Scheduler module (run daily)
- Multiple HTTP modules: pull data from each affiliate program’s API
- Data Store: aggregate and store running totals
- Google Sheets: update your dashboard with fresh data
Time saved: Replaces logging into 5+ dashboards daily. Gives you one source of truth for affiliate income.
8. Abandoned Cart Recovery Sequence
What it does: When a Shopify customer abandons their cart, Make triggers a 3-part email sequence: a reminder at 1 hour, a social proof email at 24 hours, and a limited discount offer at 48 hours — stopping the sequence the moment they purchase.
How to build it:
- Trigger: Shopify “Watch Abandoned Checkouts” module
- Delay module: wait 1 hour, then send reminder via Kit
- Check: has order been placed? If yes, stop sequence
- Delay module: wait 23 more hours, send social proof email
- Final check + delay: send discount offer at 48 hours if still no purchase
Revenue impact: Abandoned cart recovery typically recovers 5–15% of lost revenue. On a $10,000/month store, that’s $500–$1,500/month in additional revenue from one automation.
9. AI-Powered Product Description Generator
What it does: When you add a new product to your store with only a title and basic specs, Make automatically generates a full product description, bullet-point features list, and SEO meta description using OpenAI, then updates the WooCommerce or Shopify listing.
How to build it:
- Trigger: WooCommerce/Shopify “Watch Products” module (new product with empty description)
- OpenAI module: prompt with product name, category, and any specs provided
- Parse the AI response into description, bullets, and meta fields
- WooCommerce/Shopify module: update the product with generated content
Time saved: Writing one product description takes 15–30 minutes. For a store with hundreds of products, this automation saves days of work.
10. Competitor Price Monitoring Alert
What it does: Checks competitor product prices daily using web scraping, and sends you a Slack alert whenever a competitor drops their price below yours — so you can respond strategically without manually checking daily.
How to build it:
- Trigger: Scheduler module (daily)
- HTTP module: fetch competitor product pages
- Text Parser module: extract price from the HTML
- Comparator: check against your stored price
- Slack/email alert: notify you only when competitor price drops below threshold
Strategic value: Pricing intelligence without hiring a pricing analyst. Critical for e-commerce businesses in competitive categories.
Start with Automation #1 (lead capture to CRM) — it alone saves 2-3 hours per week for most operators. Once you see it working, you will automate everything.
Make.com was formerly known as Integromat. It rebranded in 2022 but the platform is the same — and significantly more powerful than Zapier at a fraction of the cost for high-volume workflows.
Getting Started With Make
Make’s free plan gives you 1,000 operations per month — enough to run several of the above automations at meaningful volume before needing a paid plan. The Core plan at $9/month unlocks 10,000 operations, which covers most solo operator needs.
The learning curve is approximately one afternoon. Start with Scenario #1 or #2 above — they’re the most straightforward and deliver immediate, visible value. Once you’ve built and run your first working scenario, the logic becomes intuitive and you’ll start seeing automation opportunities everywhere in your business.
That’s the real payoff: not just the hours saved, but the shift in how you think about operations. Every repetitive task becomes a candidate for elimination. That compounding effect, over months and years, is what separates operators who scale from those who stay stuck.
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